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Value Added Services (VAS) Articles

4G Wireless Broadband to Boost M2M services

M2M communications offers plethora of opportunities to - right from product manufacturers to service providers to mobile network operators and to the end-users in generating significant value out of this service. M2M communication service is a game changer in a way the machines communicate directly with one another for example: over-the-air upgrades, updates, monitoring, troubleshooting, security, information extraction, tracking, etc

By: Neil Shah / 2010-07-06 00:22:20 / Business :: Value Added Services (VAS) Popularity: Views: 845

SMS ADS: What Converts A Receiver To A Customer?

Short Messaging Service (SMS) has undoubtedly been the success story of Mobile data thus far. In countries where the GSM standards predominates (in Europe), operators have reported exponential growth in the use of text messaging over the last 3 years. SMS will remain the primary mobile data format in the medium term, despite the emergence of new formats such as Enhanced Messaging Service (EMS) and Multimedia Messaging Service (MMS). Business are trying to Person-to-Person SMS phenomenon to Business-to-Consumer communications, in the form of direct marketing and content services via Mobile Phones. Response rates for SMS marketing are very high at present, although SMS overload will probably reduce this over time. SMS also looks like an important complementary channel for companies such as Banks and Television Channels that want to drive consumers to another platform, but opportunities for revenue generation from content and Entertainment-based services will remain small and centred on Games, Competitions and Gambling.

By: Nikunj Bhasin / 2010-01-30 12:36:10 / Business :: Value Added Services (VAS) Popularity: Views: 360

Increasing SMS usage is the means to an end, not the end itself

Low SMS usage in countries like Brazil and Colombia can be explained in large part by the low cost of placing a call. It makes sense that subscribers prefer to place a call rather than an SMS, but messaging can be a solution for subscribers when the called part is not available, as usage of missed call alert clearly shows.

By: Raul Castanon / 2009-11-01 19:11:18 / Business :: Value Added Services (VAS) Popularity: Views: 297

40 Reasons to Convert from Paper Processes to Mobile Software Applications

This article details 40 reasons to convert from paper based business processes to mobile handheld computers and Smart phones using mobile software applications. More» By: Kevin Benedict / 2009-10-14 15:49:40 / Business :: Value Added Services (VAS) Popularity: Views: 535

Mobile Applications that Move Things

There is a new category of mobile software applications for Smart Phones and handheld computers that physically move things. More» By: Kevin Benedict / 2009-10-14 15:44:42 / Business :: Value Added Services (VAS) Popularity: Views: 422

Advice for Mobile Software Companies and Value Added Services Providers

The following article contains many links with advice to companies developing mobile software applications and value added services. More» By: Kevin Benedict / 2009-10-14 15:41:59 / Business :: Value Added Services (VAS) Popularity: Views: 320

Wirelessly Controlling Equipment with Mobile Software Applications

This article explores using mobile software applications to monitor and control equipment. A very interesting area to consider for VAS. More» By: Kevin Benedict / 2009-10-14 15:17:47 / Business :: Value Added Services (VAS) Popularity: Views: 269


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