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Sales and Marketing Articles

  
How SMS Marketing Used In Brand Promotion
SMS has made its marks not only in marketing area but in other fields as well. Apart from industries, corporate bodies like Banks uses SMS to alert customers on account transactions, Stock exchange gives tips to share holders on share movements via SMS, Schools informs students on admission tips, status and exams results via SMS. By: saurav / 2010-12-13 04:07:33 / Business :: Sales and Marketing Popularity: Comments: 1 / Views: 2005
Your Website not delivering sales? Recession biting?
Being the expert on your business, your ‘do-it-yourself’ text will probably cover all your product details adequately. But it may lack clarity, professionalism, or attraction for your customers without you realising it, costing you sales... By: David Frank / 2009-11-15 17:29:16 / Business :: Sales and Marketing Popularity: Views: 891
Fixed line and broadband market review: Spain 2009
It’s impressive to see how the Spanish industry has changed in such a short period and, as written before about the net adds battle, it’s amazing to see the huge difficulties that all the operators have to beat the incumbent, Telefónica, and increase their revenues’ share of the market. A market where fixed lines represent the majority of the value although the source of revenue growth lies in broadband. By: Carlos Vadecantos / 2009-10-25 02:19:00 / Business :: Sales and Marketing Popularity: Views: 1173
Carlos Vadecantos
Will Dynamic discount tariff succeed in Africa?
Reading today that Safaricom has launched a tariff that is expected to renew price wars in Kenya (something more than often and common in the industry), I would like to share our experience in value propositions definition around dynamic discount tariffing. By: Carlos Vadecantos / 2009-09-19 06:39:44 / Business :: Sales and Marketing Popularity: Views: 1963
Carlos Vadecantos
Focusing in churn management as a growth driver.
In the last couple of years telecom churn has become a key lever with direct impact on EBITDA performance in both emerging and mature markets. Therefore, a retention strategy is becoming critical in order to reduce costs and increase revenues. By: Carlos Vadecantos / 2009-09-16 00:39:06 / Business :: Sales and Marketing Popularity: Views: 2178
Carlos Vadecantos
Churn in telecom and the H1N1 Flu comparison
I clearly remember when my previous employer was referring to Telecom churn as a disease that should be treated as a Flu. As happens with today’s Flu A (H1N1) where most of the prevention messages come from the ability to detect and treat it correctly, Telecom churn should be firstly understood, then detected and finally treated. By: Carlos Vadecantos / 2009-09-13 01:26:39 / Business :: Sales and Marketing Popularity: Views: 1532
Carlos Vadecantos
Improve Your Sales by Communicating Technology Better – how to get your
website generating more business in the credit crisis
In the recession, individuals and companies are looking for ever greater value-for-money in their purchases, and thinking more carefully before spending their scarce dollars. It's increasingly common for them to search the Web to research suitable products or services before they commit to purchase. So, it’s really important to reach them effectively on your website. Here's how... By: David Frank / 2009-09-01 18:14:56 / Business :: Sales and Marketing Popularity: Views: 1022
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